Consumerism encourages an acquisition of goods and services in ever-increasing amounts. This promotes a lifestyle of excessive materialism that revolves around reflexive, wasteful, or conspicuous overconsumption; leading to social, environmental, and psychological degradation.
‘Habitual Fallacy’ aims to question our incessant accumulation of material objects. This is presented metaphorically by portraying a scene from the Genesis creation narrative in the ‘Garden of Eden’; with Eve being tempted by the serpent to have a bite of the forbidden fruit. She is standing in a bush made out of a collage of magazine cut-outs of vegetation, and modern consumer objects such as lipsticks, expensive perfumes, handbags et cetera, from famous brands like Versace and L’Oreal…. the bush is growing so much that she seems lost in it. Yet, there is the temptation to add just one more.
When do we ever get enough of these material goods?